HQ Linkers

Published
November 22, 2022
Category
Web Design
client
MEDPLI

01. The Challenge & Solution

MEDPLI, an independent medical malpractice insurance broker, wanted to improve its website’s user experience and make it easy for potential clients to get a fast quote for insurance.

MEDPLI first contacted HQlinkers in mid-2020 to develop and implement a seo strategy tailored towards the insurance industry. The original campaign drove so much traffic to the site that the next natural investment was clear – a full website redesign to better fit the growing business’s goals and launch the visitor experience to the next level.

MEDPLI and HQlinkers combined their insurance industry expertise and website design prowess to identify underperforming areas on the website and tackle these challenges head-on. HQlinkers developed a fresh, insurance industry-focused website design to improve branding, rank higher in insurance-related search results, give users easy ways to access valuable information, and ultimately result in more insurance leads for MEDPLI.

02. Working Process

HQlinkers and MEDPLI worked together to create a modern, streamlined aesthetic that appealed to its target audience. On the homepage alone, we:

  • Created a clearer call to action at the top at bottom of the page to increase conversions
  • Implemented evocative imagery that allows the visitor to better relate themselves the brand
  • Targeted keywords related to the insurance industry to improve SEO
  • Clearly displayed the insurance services and products that MEDPLI provides
  • Increased opportunities for visitors to interact with the website

03. Perfect Result

Call Now Button