Article publishing, also known as guest blogging, is a content marketing approach where you write and have your articles published on other websites. To engage in article publishing, you submit an article to the website’s owner or author for publication. Instead of payment, your article serves as the currency. Some platforms even offer author or contributor accounts for regular content submissions.

While many websites allow free article publishing, these often don’t significantly benefit your site’s Google ranking. Investing in high-quality guest posts with backlinks, however, can drive organic referral traffic to your site.

Guest posting can boost your brand’s visibility and foster connections with a broader audience. Remember, article publishing is a powerful tool for brand awareness, networking, and customer acquisition.