Our client, a facial plastic surgeon in Tampa, Florida, specializes in surgical procedures such as rhinoplasty, facelifts, chin implants, as well as non-surgical treatments such as Botox, Kybella, and intense pulsed light (IPL) treatments. To share information about their different procedures, they launched a new website.

Unfortunately, because the booming plastic surgery industry has created such a competitive market in Tampa, their SEO rankings plummeted! Every day they were losing potential new clients to the competition.

Wanting to increase their web visitors and climb their way back up the Google rankings, they hired Digital Neighbor with the goal of increasing the number of new clients from organic searches.

To tackle the problem strategically, we ran a full website audit and discovered that they weren’t following many SEO best practices. We fixed all the technical SEO and on-site content issues to help ensure their site was being indexed properly by search engines.

Next, we rolled out a custom monthly SEO campaign that included a comprehensive content strategy. In addition to blog content, we also added content to the site’s most valuable pages to increase the number of relevant keywords they ranked for. 

In addition, we monitored their website and rankings and implemented necessary fixes monthly.

By chipping away at technical issues and strengthening the site’s content structure, we began to see results fairly quickly.