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Published
June 07, 2019
Category
Search Engine Optimization
client
Wardrobe

Before SEO optimization, Next Level Wardrobe’s website:

  1. Ranked for 227 keywords
  2. overall Averaged 300 users/month in organic traffic
  3. Had 1 target keyword term on the 1st SERP (Search Engine Results Page)
  4. Was not listed as a result in the local map pack for NYC

After SEO optimization, Next Level Wardrobe’s website:

  1. Increased ranked keywords by 1,900%
  2. Increased organic traffic by 560%
  3. Has 60+ target terms on the 1st SERP (600% increase)
  4. Attracts a combined search volume of over 211k searches a month
  5. Is listed as a top result in the local map pack for NYC

01. The Challenge & Solution

Next Level Wardrobe, a personal styling company based in New York City, wanted to build awareness for its brand, attract more clients to the website, and highlight their virtual styling services in the midst of the pandemic.

Next Level Wardrobe and HQlinkers formed a partnership that skyrocketed their rankings and organic traffic. HQlinkers provided the strategy, ongoing SEO services, and website management and monitoring while Next Level Wardrobe created the content. This collaborative approach allowed Next Level Wardrobe to stay within their small business budget while still achieving big results.

The project kicked-off with a discovery meeting to discuss Next Level Wardrobe’s SEO goals. We then performed a website audit and analyzed the competition to develop a strategy that focused on all facets of SEO, including on-page, off-page, technical, and local improvements. Once capital improvements were complete, we met monthly to review website activity, provide SEO training, and develop a strategy that capitalized on areas of opportunity.

02. Working Process

Throughout the engagement,HQlinkers and Next Level Wardrobe worked together to:

  1. Identify the industry-relevant keywords to strategically target those that produced the highest ROI
  2. Create keyword-driven website content, blog posts, and videos that delivered an engaging and quality experience to the user
  3. Maximize the SEO impact of existing content through robust re-optimization and refocused keyword targeting
  4. Implement technical optimizations that improved mobile speed by 42 points and desktop speed by 35 points
  5. Fix the Google My Business page by correcting the category and the business address, getting the site to rank in the local map pack for a third of its target terms

03. Perfect Result

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.
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